Bitcoin rally could revive treasury buying, but easy-money days over

A resurgence in Bitcoin prices may encourage corporate treasury accumulation, signaling a return of institutional engagement in digital assets. However, market participants caution that the macroeconomic backdrop has fundamentally shifted since previous bull runs. According to Bitfinex head of derivatives Jag Kooner, a repeat of last year's indiscriminate capital raising and easy-money conditions is highly unlikely. Corporations and funds are adopting much more rigorous risk management frameworks before allocating capital to cryptocurrency holdings. This maturing approach reflects regulatory pressures and a higher cost of capital across traditional financial markets. Consequently, any upcoming crypto rally will likely be driven by fundamentally sound balance sheets rather than pure speculation.