iPhone 18 Proシリーズ、中国市場に牽引され3.1%の売上増を記録

Apple Inc. has experienced a favorable market reception for its latest flagship smartphone lineup, according to early retail data from the third quarter of 2026. The iPhone 18 Pro series achieved a 3.1% year-on-year sales increase during the first three weeks following its official release. This growth was notably bolstered by robust consumer adoption and strong upgrade cycles within the critical Chinese market. Analysts view this early sales velocity as a positive indicator for hardware revenue in the upcoming holiday quarter. The performance helps alleviate earlier concerns regarding consumer hesitancy and intensifying competition in key Asian markets. Apple shares saw modest support following the release of the early sales metrics.