세일즈포스, 브레이즈와 56억 6,000만 달러 규모 인수 계약 발표… BRZE 주가 50% 폭등

Salesforce has unveiled a definitive agreement to acquire Braze for approximately $5.66 billion, a move that sent Braze's stock soaring by 50%. Under the terms of the deal, Braze shareholders will receive $47.50 in cash for each share they hold. The acquisition is anticipated to finalize in fiscal year 2028, indicating a long-term strategic play by Salesforce. This transaction underscores the ongoing consolidation within the enterprise software market, as companies seek to expand their product offerings and customer bases. The substantial premium paid for Braze highlights its perceived value and strategic fit within Salesforce's ecosystem.