Salesforce宣布以56.6亿美元收购Braze，推动BRZE股价飙升51%
Salesforce同意以全现金交易收购客户互动平台Braze，交易额达56.6亿美元，即每股47.50美元。消息公布后，Braze股价飙升51%，提振了企业软件领域的并购情绪。
- NNDX
All-cash $5.66B SaaS acquisition boosts software sector valuations.
- SSPX
Large-cap enterprise tech M&A supports broader technology sentiment.
Enterprise software giant Salesforce has announced a definitive agreement to acquire customer engagement specialist Braze for $5.66 billion in cash. Under the terms of the transaction, Braze shareholders will receive $47.50 per share, driving a 51% rally in the company's stock price. The acquisition integrates Braze's real-time cross-channel marketing and mobile messaging engine directly into Salesforce's AI-driven CRM and Data Cloud suite. Management expects the transaction to close in fiscal 2028 pending customary regulatory approvals. Analysts noted that the deal signals a resurgence in large-cap software consolidation as cash-rich cloud leaders acquire specialized AI-ready workflow platforms.
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